Steam Frame reservation system ready for launch
Valve appears to have prepared a reservation system for the Steam Frame, signaling that the VR headset's launch is likely imminent. The setup mirrors the lottery-based purchasing model used for the Steam Machine, suggesting a move away from first-come, first-served availability for the initial batch of units.
Leaker Brad Lynch reported finding evidence of a reservation queue following recent updates to two Steam Frame store listings, which had not been modified in months. Lynch claims to have received an "incomplete lottery drawing notification email" after interacting with the Steam API, though no visual confirmation of the queue has been shared publicly. This discovery indicates that Valve intends to randomize the first group of buyers rather than allowing immediate access to the product.
This approach aligns with the strategy employed during the Steam Machine release, which benefited from a fairer distribution method compared to the earlier Steam Controller launch, where scalpers dominated the initial supply. While the exact release date and pricing for the Steam Frame remain unconfirmed, the presence of a ready-to-go reservation system adds to other recent indicators, including leaked unboxing videos and statements from VR developers suggesting the headset is close to market availability.
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