Steam's AI disclosures are akin to 'forcing developers to list their voting history', says Tim Sweeney
Epic Games head Tim Sweeney has criticized Valve's policy regarding the disclosure of generative AI use. He argues that Steam's requirement for developers to include a brief blurb about AI use on their store pages constitutes a form of political pressure.
In a recent social media thread, Tim Sweeney compared mandatory AI statements to forcing developers to write political essays or disclose their voting history to trigger "cancel campaigns" and "public struggle sessions." He suggested that these disclosures are being used by "hate mobs" to target creators.
According to the Epic Games CEO, these measures carry real economic costs. He claims that beyond the standard 30% commission, Valve is undermining developers' livelihoods by exposing them to AI-related hate campaigns. When addressing the use of AI tags on Fab (an Epic-owned asset marketplace), Sweeney argued that its nature as a B2B platform makes it a completely different matter.
However, these requirements are framed by others as a way to provide transparency to consumers. Much like age ratings help parents make informed decisions about game content, AI disclosures allow players to understand the technical composition of a product before purchasing. This ensures that consumers can take the use of generative technology into consideration when choosing which games to support.
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