Sonic Club Chaos merch collection featuring Shadow launches on SEGA Shop
The Club Chaos Collection, a new line of Sonic the Hedgehog merchandise starring Shadow the Hedgehog, has officially launched on the SEGA Shop. The release is part of SEGA's ongoing celebrations for the 35th anniversary of the franchise.
The range is available exclusively online through the SEGA Shop, with fulfillment handled by DPI Merch. Every item in the collection features Shadow, who is referred to in the release as the ‘Ultimate Lifeform’. The initial lineup includes three products:
- Shadow Club Chaos Hoodie — a 100% cotton hoodie featuring a three-panel hood with matching flat drawstrings and a front pouch pocket.
- Shadow Club Chaos Tee — a heavyweight, breathable 100% cotton unisex T-shirt.
- Club Chaos Mug — an 11oz ceramic mug with a white exterior and a black handle and interior.

The launch coincides with the Club Chaos event taking place in New York City on October 9th. The event is expected to feature special announcements, sneak peeks, and appearances by Sonic creators. The musical lineup includes Tee Lopes (known for Sonic Mania and Sonic Superstars), Austin Millz, and Grammy winner Thundercat.

While the New York event is already sold out, fans can catch the festivities via livestream on Twitch and YouTube. Attendees at the physical event in New York will also have the opportunity to purchase the collection onsite. Pricing for the items has not yet been disclosed.