New It Happens on PS5 campaign highlights the biggest moments of play

Sony Interactive Entertainment launches a global ad campaign showcasing exclusive PlayStation 5 capabilities and upcoming releases.

Author: Флешка • PlayStation 5 •

Sony Interactive Entertainment has launched the New It Happens on PS5 campaign, debuting this week. The initiative spotlights the unique experiences enabled by the PlayStation 5 ecosystem, ranging from real-world installations to dynamic in-game sequences.

The campaign's video features bold and unexpected moments that bring game worlds to life, including elite basketball skills from Giannis Antetokounmpo causing streets to bounce and a high-speed jet ski chase. It serves as a showcase for the current library of iconic titles and highly anticipated adventures arriving in the coming months.

The autumn lineup is anchored by the release of Marvel’s Wolverine on September 15. To celebrate, fans in France can encounter game-inspired experiences within Marvel’s Wolverine challenge pods, while players in Australia will find a Berserker Mode activation. In the UK, Canada, and Spain, life-sized Sentinel head installations are set up, with other locations celebrating memorable moments from fan-favorite PS5 games.

Isabelle Tomatis, Vice President of Global Marketing at Sony Interactive Entertainment, emphasized that there has never been a better time to play on PS5. The platform offers a diverse lineup ranging from legendary Marvel characters and new stories like God of War: Laufey to the highly anticipated release of Grand Theft Auto VI.