Roblox to allow developers to release games as standalone apps
Roblox Corporation is rolling out a plan that allows developers to bring their games to external platforms as standalone titles. This means popular creations like Steal an Egg, Scream and Run and Welcome to Bloxburg could eventually see releases on Steam, the App Store, and Google Play.
The announcement came during the annual Roblox Developers Conference. The move aims to help creators reach new audiences outside the core Roblox ecosystem. Regarding the financial implications, a spokesperson confirmed that the first group of selected creators will operate under the same revenue-share economics currently used within the app, including the higher DevEx rate for age-verified users (18+) in the US.
In addition to the distribution shift, Roblox Corporation unveiled several new development capabilities designed to expand the platform's technical scope. Key updates include:
- Support for browser-based play (via Google Chrome, Microsoft Edge, etc.) and the introduction of offline modes for single-player experiences.
- Enhanced 2D game development tools, featuring a new orthographic camera, animated image containers, and direct sprite-sheet import.
- The expansion of the public alpha for the generative AI tool Build, which will include a prompt-to-scene generator.
- New capabilities for non-playable characters (NPCs).
These updates coincide with changes to the platform's recommendation algorithm. The company noted that the algorithm is shifting its focus toward optimizing for long-term player retention, which prioritizes highly retentive games over those focused on immediate, short-term monetization.
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