Sony execs behind iconic game-sharing meme recreate it without physical games
Former PlayStation executives Shuhei Yoshida and Adam Boyes have recreated their iconic "game-sharing" moment. However, the reunion took place without any physical games, a detail that feels particularly timely given recent industry shifts.
Back in 2013, during the lead-up to the PS4 launch, Sony released a brief instructional video that became a defining moment of that console generation. In the clip, Shuhei Yoshida handed Adam Boyes a physical copy of Killzone: Shadow Fall to demonstrate how easy it was to share games. The video was a strategic response to Microsoft's controversial game-sharing plans for the Xbox One and has since amassed millions of views.
Now, Shuhei Yoshida shared a post from Tokyo Game Show 2026, noting that he reunited with his "best friend." The accompanying photo shows the duo recreating their famous pose, but notably, neither is holding a physical game. This has sparked significant discussion online, with some users drawing parallels to the industry's digital-only direction.
This moment comes after Sony announced earlier this summer that it will stop manufacturing discs for new PlayStation games starting in 2028. The company's plan to repurpose its sole disc-making factory has faced backlash from players who value physical ownership. Industry analysts have noted that such a move could deal a "hammer blow" to traditional game stores and physical retailers.
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