MBC Ratings for LCK Finals Drop to 0.3%
The LCK finals broadcast on MBC saw a decline in viewership compared to last year. According to Nielsen Korea, the channel recorded a 0.3% rating, down 0.1% from the previous year's figures.
Despite being aired during weekend prime time (2:00 PM to 5:00 PM), industry insiders described the numbers as lower than expected. Regional data showed a 0.3% share in Seoul and the metropolitan area, 0.2% in Daejeon, and 0.1% in Busan, Gwangju, and Daegu.
The decline is largely attributed to the shift of audiences toward OTT platforms, which has been reducing traditional broadcast advertising revenue. However, broadcasters noted that the decision to acquire League of Legends broadcasting rights is not driven by TV ratings alone. Instead, it relies on sponsorships from LCK organizers and partners; reports indicate that advertising slots for this final were completely sold out.
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