GTA 6 pre-orders tracking well above expectations, says Take-Two CEO
Grand Theft Auto 6 is shaping up to be more than just a major release for Take-Two Interactive; it is being positioned as a transformative milestone for the entire company. During the Q2 2027 earnings call, CEO Strauss Zelnick revealed that pre-orders for the upcoming title are tracking "far above expectations," suggesting that the eventual sales figures will be historic.
Zelnick expressed high confidence in the game's commercial performance, noting that the "numbers will speak for themselves" once the title is officially released. Beyond the immediate impact of the new entry, the CEO emphasized that the GTA franchise remains a powerhouse. To date, the series has sold over 480 million units, with GTA 5 alone accounting for nearly 235 million units sold across three console generations. To support this massive player base, Zelnick promised continued updates for both GTA Online and GTA 5.
The scale of the upcoming launch is reflected in Take-Two's financial projections. For the next quarter, the company expects revenue between $3.35 billion and $3.5 billion. A significant driver for this growth is expected to be the "groundbreaking release" of Grand Theft Auto 6, particularly through the sales of its Ultimate Edition. The company noted that many consumers are opting for the $100 Ultimate Edition over the $80 base edition, with the $20 difference contributing to a projected 12 percent increase in recurrent consumer spending.
A New Era for Content and Development
Take-Two's leadership hinted at a fundamental shift in how they manage their most iconic franchises. Zelnick suggested that the nature and velocity of content released for series like Grand Theft Auto will look "dramatically different" over the next decade. While the specifics remain vague, this implies that the technological advancements and backend infrastructure developed for GTA 6 may allow for a faster and more consistent flow of content than the community has previously experienced.
The company's broader development pipeline is also seeing significant expansion. Zelnick described the current lineup—spanning mobile, sports, core new IP, and core existing IP—as the strongest in the company's history. While much of the focus remains on the GTA franchise, the roadmap includes eight upcoming sequels and seven remakes, remasters, or platform extensions. Investors were also reminded of upcoming projects like Ken Levine's Judas and the mysterious Project Ethos, the latter of which is currently described as a roguelike hero shooter.
With these massive releases on the horizon, Zelnick believes fiscal year 2027 will be a "historic year" for Take-Two. The company is looking to build on the massive success of previous titles; for context, GTA 5 famously generated $1 billion in just three days following its launch in 2014.
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