Global GPU prices rise 35% in just three months
Graphics card prices are climbing for the third consecutive month. According to the latest retail pricing analysis from Hardware Unboxed, October saw an average increase of 10% compared to September (excluding the GeForce RTX 5090). When including NVIDIA’s flagship, the monthly rise reaches 11%. This brings the cumulative increase to approximately 35% over the last three months.
NVIDIA Flagships Lead the Price Surge
The GeForce RTX 5090 recorded the most significant monthly jump, with prices rising 32% across surveyed markets. In the United States, the cheapest available model now costs $9,400, up from $6,890 in September, while German prices reached €8,000. The GeForce RTX 5080 also saw a substantial 22% average monthly increase; in the US, prices rose 39% to $2,200, and in Germany, they climbed 40% to €2,100. Hardware Unboxed also noted limited availability for the RTX 5080 at certain retailers.
AMD and Intel Follow the Trend
The price hike is not limited to NVIDIA. AMD graphics cards are also trending upward: the Radeon RX 9060 XT 16GB saw a 17% global price increase, while both the RX 9070 and RX 9070 XT rose by 12%. Intel Arc B580 models also increased by approximately 10%, though regional price variations remain significant.
Prices Significantly Above MSRP
On average, current graphics card prices are now 44% above their launch MSRP (excluding the RTX 5090). The highest premiums are found in North America, with Canada at 58.3% and the United States at 57.6% above MSRP. In Europe, the markup is also substantial, reaching 45.3% in Germany and 43.1% in Poland.
The data indicates that price increases are no longer confined to high-end flagship models. During October, most GeForce, Radeon, and Intel models included in the survey became more expensive. Notably, when excluding the RTX 5090, Hardware Unboxed reported that AMD prices grew faster than NVIDIA prices this month.
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