Azur Lane 9th Anniversary Event Report

The festival took place at the Shinjuku Sumitomo Building Triangle Plaza and the Shinjuku Sumitomo Hall. The outdoor plaza hosted a festival arena with a stage area for live performances and guest talks, display zones, and a free-entry section offering original food and drinks. Attendees could participate in a photo challenge, view a wall of fan art, and play a game demo that awarded original stickers to early participants. Life-size KAN-SEN photo spots and displays of acrylic stands and figures were also set up throughout the venue.

Inside the Shinjuku Sumitomo Hall, a sound museum allowed visitors to experience the game's history through audio and visual elements. Exhibits included a welcome wall, an event timeline with voice collections, a sound archive featuring music and ASMR, and a memorial wall reflecting on the past nine years. Interactive stations offered a simple rhythm game, a KAN-SEN matching quiz, and a peeking display showcasing special character scenes. A bunny-themed figure exhibit with voice playback and a wall of past promotional videos rounded out the experience.

During the talk stage on the second day, the team announced several new products and collaborations. A 9th anniversary art collection is scheduled for release on December 25, featuring illustrations of KAN-SEN introduced between the eighth and ninth anniversaries. A campaign at four GiGO arcade locations runs until November 29, offering exclusive prizes and a special taiyaki treat at select stores. AVIOT is selling a second collaboration model of its TE-V1R-A2 wireless earphones, which includes over 100 new random voice lines from KAN-SEN.

Additional announcements include a pop-up shop at SHIBUYA TSUTAYA from September 12 to October 7, where visitors can view colored prototypes of scale figures for Shiwatomi and Raffaele. Softgarage is accepting orders for a life-size mousepad featuring Houdon and Leeu until October 4. Yostar’s official online shop and its Akihabara store will begin selling casual-wear themed merchandise on September 18. Pre-orders for the third wave of KAN-SEN acrylic stands, focusing on the Chongqing faction, are currently open online, with a pre-sale starting at the Akihabara store on September 25.

Other collaborations include summer dress merchandise for 12 KAN-SEN available on eeo Store, and three types of 9th anniversary cakes on Cake.jp. The 9th anniversary song, BLUE SIGNAL, is being released on music streaming services and will be implemented in the game as a limited-time feature starting September 8. A collaboration with DD4D BREWING offers craft beer and goods, while a limited-edition sake collaboration with Shinazawa Brewing is planned for early October. The popular Azur Lane Sentou event will return in Tokyo, Osaka, and Ishikawa, with details to be announced later.